Mr. Goodbar Turns Things Around and Saves Marriages with the Right Indie Book Publishing Services

BLOOMINGTON, Indiana - In his book, The Married Man’s Guide to Cheating: Rules and Regulations of the Game, Mr. Goodbar talks about how couples can keep their marriages alive. This book was written to help men enjoy the spice of life without having to pay the ultimate price—losing their married life, having to pay alimony or child support, and losing half of everything they own. Most of this guide was developed based on discussions with married men who have either been successfully cheating or those who have been caught cheating. While it seemed to be a sure hit, he found out that getting traditional publishing services was not as easy as he thought. Turning to an independent book publishing company was the key to turning things around. iUniverse has developed strategic partnerships and alliances which expand opportunities for authors and businesses. These relationships broaden our bespoke book publishing services, enabling us to provide superior options and support for our authors.

Finding the right provider is similar to writing about how to keep a marriage alive. Knowing what you want and getting the best out of your (working) relationship is the key. That’s why Mr. Goodbar chose the excellent self-publishing services of iUniverse, a leading print on demand publisher in the market. Apart from getting high-quality bespoke book publishing services, Mr. Goodbar was happy to see that iUniverse offered editorial evaluation—a rare mark of a professional print on demand publisher in a market rife with get-printed-quick schemes that emphasizes quantity over quality. The professional Editorial Evaluation is a manuscript checkup that assesses your work to be sure that it has fulfilled the basic requirements of a published book. The editorial evaluator will not only provide you with a general overview of your manuscript, but also educate you through constructive comments on how to write a better book. And in a happy marriage (both in life and business), quality outdoes quantity every single time.

About the Author: Mr. Goodbar spends a lot of time with his married buddies & this book is based on their talks. Just about every married man with whom Mr. Goodbar spoke, when asked how long they been married, responded, “Too long!” The Married Man’s Guide to Cheating offers insight into how to become a successful cheater and common actions to avoid when cheating. A native of West Palm Beach, Florida, he currently lives there with his wife and two children.

Title: The Married Man’s Guide to Cheating: Rules and Regulations of the Game
Author: Mr. Goodbar (not his real name)
Genre: Nonfiction – Family & Relationships – Love & Romance
ISBN: 9781450278164, 9781450278171
Date Published: February 2011
Available Formats: Perfect Bound Softcover (B/W), E-Book (B/W)

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Bespoke Publishing Services Helped Tourists Enjoy Crewed Yacht Vacations

BLOOMINGTON, Indiana - While Kim Kavin was putting together a catalog of information on private yacht charter vacations, she realized what it was vacationers really wanted. What she didn’t anticipate was the difficulty in convincing traditional publishers that she was holding on to a veritable gold mine. Then Kavin turned to iUniverse, the leading independent book publishing services provider to help her make sure that tourists could get access to this information. Dream Cruises: The Insider’s Guide to Private Yacht Charter Vacations introduces you to a fast-growing alternative to cruise ships. Private yachts used to be only for the ultra-rich, but today, more and more people can afford charter. In many cases, charters cost less per-person than cruise ship balcony suites and you get the whole boat for your family and friends, with a crew that caters only to you.

When writing for a niche market like Ms. Kavin does, acquiring the services of a reliable print on demand publisher that will help with your publishing needs is the best solution. Choose a self-publishing company that offers professional editorial services as well as a wide selection of layout and design choices and publishing bundles so you can have a beautifully made book that your clients will look forward to buying. Through iUniverse’s Special Recognition Programs & Awards, we make real investments to support titles that show a high level of editorial quality and marketability. These programs open the door to more opportunities for retail presentation and placement. The only self-publishing series of its kind established to identify, celebrate and support authors.

About the Author: Award-winning writer, editor, and photographer, Kim Kavin is one of the world’s foremost yacht charter experts. She has been on-board hundreds of yachts in dozens of countries; formerly as executive editor of Yachting and currently as charter/cruising editor of Power & Motoryacht. Kavin is also founder and editor of the online magazine www.CharterWave.com.

Kim Kavin shares her tips & insider information on how to choose your next chartered yacht vacation. Say goodbye to long security lines, overpriced piña coladas, and jam-packed shore excursions. Never again will your weeklong cruise vacation include jostling among crowds, squishing into a kiddie-filled swimming pool, or rushing back from a land tour in time for a pre-assigned dinner seating. Relax while setting sail toward whatever Caribbean island you choose. You can watch the Mediterranean coastline go by from your private hot tub. You can enjoy the world’s waters everywhere from the Alaska to the South Pacific. Why book another cabin? If you’re sick of coming home tired from cruise ship trips, private yacht charter is the relaxing vacation perfectly for you.

Title: Dream Cruises: The Insider's Guide To Private Yacht Charter Vacations
Author: Kim Kavin
Genre: Nonfiction - Travel
ISBN: 9781583489840, 9780595907533
Date Published: October 2007
Available Formats: Perfect Bound Softcover (B/W), E-Book (B/W)
Recognition Awards: Editor’s Choice, Star Award

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New Published Author Justin Mazzotta Finds Success Through iUniverse's Self Publishing Service

BLOOMINGTON, Indiana - Justin Mazzotta’s background may be in corporate finance, but it hasn’t stopped him from self publishing his new thriller, Psych Co.: The Corporate Awakening. Mazzotta is just one of the latest authors to gain book publishing success by taking advantage of bespoke publishing services offered by iUniverse. Psych Co.: The Corporate Awakening tries to provide a basis for showing what a corporate person looks like, sounds like and acts like. The book only shows a limited number of examples, but the possibilities for new characters are endless. When a person reads this book, they begin to think about the corporations or the organizations in their lives, and how those entities would be personified in the world of Psych Co. This book was written to share this unique & imaginative idea with others.

Independent book publishers like iUniverse provide professional self-publishing services at par with industry-level standards of quality. Gone are the days when publishing companies simply printed copies. Today, publishers like iUniverse offer a wide array of highly reliable services to suit your book’s specific needs. This independent book publishing company has developed strategic partnerships that allow us to provide superior options and support for our authors. The iUniverse management team has extensive editorial and managerial experience with traditional publishers.

And if Mazzotta was able to choose the right services to turn his publishing dream into reality, imagine what an author like you can do with a wide array of publishing services that can show your book in the best light. What sets us apart from other self-publishing companies is that our services are developed and managed by industry veterans. With our Special Offers, iUniverse is constantly searching for opportunities to help you grow as an author while helping you match your marketing goals with your budget. Learn from the experts through various activities organized to maximize your book’s potential to succeed. Participate in events that let you promote your book and mingle with other writers and authorities from the industry.

About the Author: Justin Mazzotta holds a degree in corporate finance from the University of Ottawa and is a devoted reader of fantasy, horror, and science fiction. He lives in Canada with his wife and daughter. As a financial analyst, Justin studies how corporations act. Every time he becomes familiar with a new corporation, he then imagines what kind of person they would be in real life. On the stock market, seeing hundreds of corporations’ prices fluctuate back and forth, making their country’s index advance or retreat, it’s not hard to imagine a battlefield filled with real people with complex and deep characters and personalities.

Title: Psych Co.: The Corporate Awakening
Author: Justin Mazzotta
Genre: Fiction - Contemporary
ISBN: 9781462039821, 9781462039838, 9781462039845
Date Published: July 2011
Available Formats: Perfect Bound Softcover (B/W), Dust Jacket Hardcover (B/W), E-Book

Share your story... launch a new career. iUniverse has helped thousands of Canadian authors bring their books to life. Now iUniverse & Indigo Chapters have joined together to offer exclusive professional publishing packages that include getting your book on chapters.indigo.ca and on the shelf at your local Indigo, Chapters or Coles bookstore. Complete the form to get started with our FREE Publishing Guide & achieve your dream of becoming a published author.

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Why Metadata is the Key to Your Digital Future

By Edward Nawotka - We might not know what the publishing landscape will look like in five years, but metadata is the one thing you can confidently take control of now to future proof your business.

Q: What is Metadata and why is it so important for bespoke publishing services?

Metadata might still sound like something intimidating for some, but it is actually very simple. Metadata is all of the information associated with a book or publication that is used to produce, publish, distribute, market, promote and sell the book. This includes very simple things, such as the title, author of a book, cover and format, to much more complicated data, such as the terms of the publishing contract, rights information, print run, sales data, reviews, etc. It usually takes the form of a file contained in a database that will contain information for all the publishers books. This file can then be output into a digital file or spreadsheet that can be used by search engines, retailers and other digital media to display and sell your book.

Q: Why is it important for publishers to continually educate themselves and update their knowledge about Metadata?

Metadata is, essentially, the story of the book. It tells people everything they need to know about about the book and how to work with it. Without good metadata in place, every person who comes in contact with the book — from the editor to the printer to the bookseller — will have to recreate the metadata for the book, which can introduce errors. If one person accidentally spells the author’s name wrong, to take one example, that might never be fixed and people looking for the book in a computer database would never be able to find book in the system. The book — and all that investment in time, money and effort — would essentially be lost as well. Formats and devices may change — and we honestly don’t know what the publishing landscape will look like in five to ten years — but metadata is the one thing you can confidently take control of now, no matter what happens in the future.

Q: What are the benefits of developing better metadata?

The good news is that getting the metadata right will ensure that people who are looking for your book — whether it’s a novel or a textbook on biochemistry — will be able to find it when they search for it online. Search engines, social networks, e-book retailers all depend on metadata to help users find their book. Get it wrong and they’ll never find it and you’ll lose the sale; get it right and it is going to be the first book that will pop up after a search query. That’s just good sales and marketing. It’s also all-important for libraries who want to be able to manage their collections and help patrons.

Q: How can publishers incorporate a better metadata strategy into their digital workflow?

It is essentially the same as what you do for print, only instead of doing it for a physical book, you’re doing it for a digital file. The important thing to remember is metadata changes as it moves through the system as different people at the publishing house work on it. The editor might make revisions to the description of the book’s content, the marketing department would add details about sales, as would the publicity department after the book goes out into the world. Metadata also allows you to revise and refine the information as new taxonomies, standards and practices emerge, thus ensuring that your book is futureproofed.

Q: Isn’t metadata just something the digital departments of publishers need to worry about?

Simply put, it needs to be a part of everyone’s job description. The problem comes when a house instills a “digital director” and everyone else starts to think “well, that’s not my job anymore.” Metadata is a tool that everyone can use to help make a book a success and keep it alive in the marketplace much longer. Many people outsource their metadata for e-books to the service providers who also convert and/or distribute their e-books, which can also work very well — provided they are one in the same. Having different sets of metadata spread across too many companies gets complicated when you want to change something and makes fixing problems when they arise all the more complicated.

Q: Where can people learn the best way to work with metadata?

You can do it by trial and error, but that can lead to a lot of mistakes, particularly with companies that don’t have a lot experience working with digital platforms. There are numerous experts who can teach you the dos-and-dont’s, how to work with specific retailers, and offer real world experience. At the Metadata Perspectives Conference at Frankfurt, we’ll offer five-hours of intensive theoretical and practical training from the best people in the business. We’ll teach you about the different types of metadata, how it changes for different scenarios, from a search engine on an e-bookseller to social media, and what you need to know for the future. Anyone who attends the conference will be able to go back to their companies with the confidence that they are going to get their metadata right and sell more books.

Presenters at this year’s conference include Fran Toolan, Firebrand Technologies, USA; Ingrid S. Goldstein, Knowledge Architectures, UK/Germany; Michael Bhaskar of Profile Books, UK; Steve Paxhia: Chairman, and Jonathan Hevenstone, EVP of Jouve North America; the editorial department of Sourcebooks, USA; and others. The Metadata Perspectives Conference takes place during the Frankfurt Book Fair, 13 October 2011, 9:30 a.m.-2 p.m.

The iUniverse Roadmap illustrates your path from manuscript to publication. Request your FREE Guide to Publishing & begin your journey today to publish your own book!

Source: publishingperspectives.com

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Enjoy Monthly Promos on iUniverse’s Book Publishing Services

BLOOMINGTON, Indiana - As the industry that offers professional self-publishing services gains momentum in the market, competition becomes stiffer. This, however, is good news for aspiring authors who are unable to break into the highly exclusive world of traditional publishing or who don't have the time or resources to do it all themselves. Not only does friendly competition elevate the quality of bespoke book publishing services, it allows authors to pick the best self publishing company that suits their book’s needs. iUniverse represents a great alternative. Supported self-publishing enables you to test your marketing abilities and to learn about the publicity process without emptying your bank account or making it your full-time career.

A premier print on demand publisher, iUniverse ensures that its publishing services maintain high quality at reasonable costs, which is reflected in this month’s promotion: 33% off Publishing Packages until August 15 and an extra 10% discount until August 9. Aside from great offers on our services, more writers are beginning to appreciate the professional editorial services iUniverse provides, breaking the stigma that associates self publishing with poorly edited books.

iUniverse is celebrating American Adventures Month this August. We’re getting ready to help you turn your dream book into a published success!

Committed to equipping you with the means to turn your manuscript into a great book, iUniverse stands by you from start to finish—from editorial evaluation, to making your book enticing to bookstore owners, down to promoting your book and giving it a stamp of credibility, and so much more.

Start your publishing adventure today. Contact your publishing consultant at 1-800-AUTHORS or e-mail iuniverse.publishing@iuniverse.com to find out about this month’s specials.

Take control of your publishing future. Request a FREE Self Publishing Guide & learn how to get published today!

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